Emotional benefits and emotional branding have become hot topics over the past few years. A lot of research has been conducted and the association of emotion in marketing promotions has been shown to have a significant impact on peoples purchasing decisions.
So, what are emotional benefits?
Emotional benefits are the positive emotions the consumer experiences because they use a particular product or service or brand.
In other words, emotional benefits support the consumers self-esteem. "I use product Z, therefore I am a creative person". "I use service X, therefore I am a relaxed person". "I drive brand Y, therefore I am an innovative person". These are all statements that evoke emotional benefits in the consumer and help drive their purchasing decision because of the emotional association they make with the product or brand. Just about every business, product, and service can be associated with an emotional benefit.
Emotions Drive Purchasing Decisions!
People buy products because of how the brand or features make the person feel about themselves. Most consumers want to believe that they make purchasing decisions based on logic and price, but most purchasing decisions are driven by emotion and how the consumer will feel as a result of their purchase.
How Do I Decide Which Emotional Benefit To Reinforce?
When trying to link emotions to your brand for your custom magnets
, you must first answer the following questions: What matters most to my target market? What will my product or service do for them? Keep asking what's great about your brand or product or service until you get down to the specific emotional benefit. By linking emotion to your marketing promotions, you greatly reinforce your marketing message and the positive association that brand has with the consumer.
Why do you think brands like Pepsi, Gatorade, and Nike spend millions of advertising dollars on famous athletes, entertainers, and singers? Because people can link feeling good with these famous people and that helps them associate those feelings with their products.
Emotional branding is done all the time without most consumers even noticing it.
Emotional brands are loved. The Apple iPod and Starbucks Coffee are just two examples of brands that focus on the emotional benefits and experience. You must connect with your customers by creating emotional bonds with your brand.
Create an emotional bond between your brand and the customer...
Our custom promotional magnets
provide an "emotional hook" that helps grab the attention of your prospective customers. By adding a promotional product
that is fun and amusing, you create a tremendous opportunity for bonding with your customer which results in increased business for you. Emotional branding will help you create a personal dialogue and relationship with your potential customers.
Promotional Marketing Strategies that work
Having a well laid out marketing strategy is extremely important for the success of any business or product. Promotional marketing should always reinforce the basic mission or goal of your marketing efforts.
For promotional marketing to stimulate potential customers to make a purchase and increase your company awareness within the marketplace, it is imperative that you understand your target audience. Ask yourself the following questions about your product or service or business: Who is the product for? What will it do for the customer? Why would anyone want this product? How will it affect the persons life for the better? So, you need to identify who your target market is. Are they male? Female? Both?
What message are you trying to deliver to your target audience? Your message should reinforce the benefits of your business, product, or service. Understand the customers problem and why they would need your product or service and communicate the emotional benefits your product provides to them. Link your product in an emotional way that consumers can identify with.
Our mood magnets can help reinforce the emotional benefits
while also promoting your business and spreading your marketing message. For example, I need to go to ABC Day Spa
because it makes me feel relaxed and satisfied. Or, I like working at ABC Tech Company because I am innnovative. Emotion is a powerful marketing tool and the custom designed promotional refrigerator magnets
that we offer can help you reinforce that emotional connection.
Grab Attention...With promotional magnets
With any promotional marketing campaign, you want to accomplish several things. You first want your promotional product
to first grab attention. Our custom designed promo magnets
do that by being different than other promotional magnets that are available.
Hold Their Interest...
Next you want a promotional product
that will hold their interest.. This comes in two forms- first, your business name, logo, and tag line stand out and identify the benefit your business, product, or service offers. Second, the emotional cartoon faces
provide a fun interactive tool that potential customers can re-use to express themselves and continuously re-expose themselves to your marketing message.
Reinforce The Desire And Focus On The Benefits...
Third, you want to make your business or product desirable by focusing on the benefits. This is accomplished by reinforcing that link between your business and the emotional benefits as well as targeting the right customers.
Inspire Action...Custom magnets are effective
The final step is to inspire action by influencing the customer to make the purchase decision, make the telephone call, check-out your website, attend your trade show booth, make an appointment, or whatever other call to action you want to put in place.
Our custom promotional mood magnets
will help satisfy your marketing needs by helping to increase your number of potential customers, influence purchase decisions, and increase the repeat purchases. This is accomplished through a unique promotional tool that reinforces your branding message through repeated exposures all at an affordable price.
Let Me Give You An Example...
Where is a great place to target customers? Where is their a captive audience? How about this? There are over 40 million Americans, nearly 60% of the white collar workforce working in cubicles. Imagine targeting them, providing a promotional product
that they will see everyday with your businesses name and logo on it.
Let me break it down and make it a little clearer. Maybe, you are a local restaurant and you want to target office workers within your proximity. Providing the MoodSwinger custom promotional magnet
can be a constant reminder and influencer to motivate people that you exist and to visit your restaurant.
By occupying cubicle space with your promotion, you put yourself in their mind. Maybe when they're hungry they will look up and see this unique magnet
on their cabinet and give you a call, place an order, or call a friend and visit your restaurant. This low price approach can work much better than a newspaper ad or coupon that few of the workers will see. As with any advertising magnet
, you get the added benefit of repetition and repeat exposures over time for one price.